Privacy Policy - Meliá Pilates Studio
Effective Date:** July 1, 2025
Last Updated:** July 10, 2025
1. Introduction
Welcome to Meliá Pilates Studio ("we," "us," "our," or "Studio"). We are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our studio located in Wesley Chapel, Florida.
By using our services or website, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.
2. Information We Collect
2.1 Personal Information
We may collect the following types of personal information:
- **Contact Information:** Name, email address, phone number, mailing address
- **Account Information:** Username, password, account preferences
- **Health Information:** Medical history, physical limitations, injuries, emergency contact information
- **Payment Information:** Credit card details, billing address, payment history
- **Demographic Information:** Age, gender, fitness level, preferences
- **Communication Records:** Messages, emails, and other communications with our staff
2.2 Automatically Collected Information
When you visit our website or use our digital services, we automatically collect:
- **Device Information:** IP address, browser type, device type, operating system
- **Usage Data:** Pages visited, time spent on site, click patterns, referring website
- **Location Information:** General geographic location based on IP address
- **Cookies and Tracking Technologies:** See Section 6 for details
2.3 Information from Third Parties
We may receive information about you from:
- Payment processors and financial institutions
- Social media platforms (if you choose to connect your accounts)
- Marketing partners and referral sources
- Healthcare providers (with your consent)
3. How We Use Your Information
3.1 Primary Uses
We use your information for the following purposes:
- **Service Provision:** Schedule classes, process payments, manage memberships
- **Communication:** Send confirmations, updates, newsletters, and promotional materials
- **Health and Safety:** Ensure appropriate class placement and accommodate physical limitations
- **Customer Support:** Respond to inquiries and provide assistance
- **Business Operations:** Maintain records, analyze usage patterns, improve services
- **Legal Compliance:** Meet regulatory requirements and legal obligations
3.2 Marketing and Communications
With your consent, we may use your information to:
- Send promotional emails and newsletters
- Provide personalized recommendations
- Conduct surveys and market research
- Offer special promotions and discounts
You may opt out of marketing communications at any time by following the unsubscribe instructions in our emails or contacting us directly.
4. Information Sharing and Disclosure
4.1 We Do Not Sell Personal Information
We do not sell, rent, or lease your personal information to third parties for their marketing purposes.
4.2 Permitted Disclosures
We may share your information in the following circumstances:
- **Service Providers:** Third-party vendors who assist with payment processing, email marketing, website hosting, and other business operations
- **Legal Requirements:** When required by law, court order, or government regulation
- **Emergency Situations:** To protect health, safety, or prevent harm
- **Business Transfers:** In connection with a merger, acquisition, or sale of assets
- **With Your Consent:** When you explicitly authorize disclosure
4.3 Healthcare Information
Health information is subject to additional protections under HIPAA and Florida law. We only share health information:
- With your written consent
- As required by law
- For treatment, payment, or healthcare operations
- In emergency situations
5. Data Security
5.1 Security Measures
We implement appropriate technical and organizational measures to protect your information:
- **Encryption:** Sensitive data is encrypted in transit and at rest
- **Access Controls:** Limited access to personal information on a need-to-know basis
- **Regular Updates:** Security systems are regularly updated and monitored
- **Staff Training:** Employees receive privacy and security training
- **Physical Security:** Secure storage of physical records and equipment
5.2 Data Retention
We retain your information only as long as necessary for the purposes outlined in this policy or as required by law. Generally:
- **Active Members:** Information retained during membership and for 7 years after termination
- **Health Records:** Retained for 7 years after last treatment as required by Florida law
- **Financial Records:** Retained for 7 years for tax and accounting purposes
- **Marketing Data:** Retained until you unsubscribe or request deletion
6. Cookies and Tracking Technologies
6.1 Types of Cookies
Our website uses the following types of cookies:
- **Essential Cookies:** Necessary for website functionality
- **Performance Cookies:** Help us understand how you use our website
- **Functional Cookies:** Remember your preferences and settings
- **Marketing Cookies:** Used to deliver relevant advertisements
6.2 Cookie Management
You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.
6.3 Third-Party Tracking
We may use third-party analytics services like Google Analytics. These services have their own privacy policies governing their use of information.
7. Your Rights and Choices
7.1 Access and Correction
You have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your information (subject to legal requirements)
- Port your data to another service provider
7.2 Communication Preferences
You can:
- Opt out of marketing emails
- Update your communication preferences
- Choose how we contact you
7.3 Account Management
You can:
- Update your account information
- Change your password
- Deactivate your account
8. Children's Privacy
Our services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
For minors aged 13-17, we require parental consent before collecting personal information and may have additional restrictions on data collection and use.
9. California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- **Right to Know:** Information about the categories and specific pieces of personal information we collect
- **Right to Delete:** Request deletion of your personal information
- **Right to Opt-Out:** Opt out of the sale of personal information (we do not sell personal information)
- **Right to Non-Discrimination:** Equal service and pricing regardless of privacy choices
To exercise these rights, contact us using the information provided in Section 12.
10. Florida-Specific Provisions
10.1 Personal Information Protection Act
Under Florida's Personal Information Protection Act, we:
- Implement reasonable security measures to protect personal information
- Notify affected individuals of security breaches involving personal information
- Comply with state requirements for data disposal
10.2 Health Information
Health information is protected under Florida Statute Chapter 456 and federal HIPAA regulations. We maintain appropriate safeguards for all health-related information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
- Posting the updated policy on our website
- Sending email notification to registered users
- Providing notice at our studio location
Your continued use of our services after changes become effective constitutes acceptance of the updated policy.
12. Contact Information
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
**Meliá Pilates Studio**
5816 Goldview Parkway Unit 106
Wesley Chapel, Florida 33544
Phone: [Phone Number]
Email: info@meliapilatesstudio.com
Website: meliapilatesstudio.com
13. Effective Date
This Privacy Policy is effective as of July 10, 2025 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.
